People choose the option of article marketing to make their online presence felt and to goad prospective customers into visiting their websites and getting more information about their products and services. We have heard of how articles are written and how they are submitted and how they are read and how they help drive traffic and get you publicity. But when you submit articles in places other than your own website or blog you are not always allowed to provide links to your business all over the text of the article. That would defeat the purpose of writing informational content and people would just fill up the entire content of the articles with their links.
Article directories and sites which host articles however allow you to provide necessary details to your customers through what is known as a ‘ resource box’ which is usually found at the end of the article. Resource boxes contain brief information about the writer and his expertise and this is also the place where the writer is allowed to add a link to his website. Again if the information provided in the resource box is sketchy it might not grab the attention of the reader. Just the way you need to submit value content in your article, you need to ensure that your resource box is able to draw the reader’s eye to it so that the cycle of article marketing that you have initiated is completed by the reader clicking on the link provided by you.
Do not add lengthy notes and talk about yourself too much either. You do not want to bore the reader with how many awards you have won or what high school you went to. Information in the resource box should be short yet gripping, limited yet containing enough to make the reader want to find out more about you and your services. Remember, you need to give the reader what he is looking for and not what you want to give him. Tell them enough and ask them to visit your site so they can find out more. Also ensure that you make no mistake when you type out your web address. It is of no use writing a mind jolting article if the reader does not find out where to go next or finds that he has reached a dead end or an altogether different site. And please remember to check the link before you publish the article. And then again, once you have written the article, provided an accurate and inviting resource box, typed the correct URL and checked the link , do ensure your website remains functional and updated and your reader gets what you promised him before you began the whole exercise.
The quality of an ad impacts the search results of Google, ads, and your account performance so you should establish or develop a method to figure out how your customers found your ad and how they track these results. There are many ways to do so. Most companies ask "How did you hear about us?" from new customers who phone or visit while other companies ask who referred them.But tracking is a great way to determine if your advertising is effectively working.Tracking precisely tells you the media or ads that bring inquiries and the ads that generate sales. This distinction is actually a key. The amount of revenue each advertising dollar produces can easily be tracked if can keep a tally of the number of invoices.Tracking ad performance helps you to decide if you need to adjust your advertising in order to make your budget most effectively work for you. So you will pre-emptively learn when to stop using some media or publications and when to spend more money in others. You can precisely make out which headings are getting you the majority.
Advertising has long been considered is a trial-and-error process. Several years will be spent trying out different advertising options plus analyzing assessing results to gather knowledge about your target markets and the mix of media that is working best for your business.
AdWords makes use of a variable named the 'Quality Score.' The score is used to evaluate the relevance of your keywords. Quality Score calculation is based on the click through rate (CTR) of your keywords on Google.
Each time one of your keywords matches a query then your quality score is updated. Quality Score is a true indicator of the success of an ad amongst the people. Based upon the quality score the google search engine places the ad at various positions over the content network. It is a true representation of how useful a user has found an ad to be and is a prime element in the AdWords cost-per-click (CPC) pricing model.
For analyzing the performance of your account quickly, Google suggests using these resources:
Keyword Analysis pages: A detailed view of keyword's performance can be made by checking the Keyword Analysis page that gives an exact idea about the Quality Score of your Ad. It also suggests how you can actually improve your quality Score.
Keyword Status: On your Ad Group Details page, the 'Keywords' tab can be used to check the status of the keyword. This status lets you know if your keyword is prompting ads to show up on the results of search pages.
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