There are various tools that you can use to enhance your Internet marketing business and many of them are either free or at least free to try. We’ll look at some of the options here:
Free Keyword Tools
Although many Internet marketers purchase subscriptions to keyword lists, the beginning Internet marketer can benefit from one or more free keyword tools offered on the Internet. Using this kind of tool, you enter a keyword into the keyword tool and you can get an estimate of how many searches have been done on that keyword as well as keywords related to that keyword. For example, if you enter the word “dog” into the free keyword tool, you’ll get back the number of estimated searches that were conducted for dog training, dog breeds, dog names, and many others. This can be a valuable tool for the beginning Internet marketer to use when choosing a niche in which to market.
Google Alerts
Google has a lot of free tools that can help Internet marketers and this is just one of them. You can set a Google Alert for any term you choose. Some Internet marketers use this tool in order to be alerted through their email when their site or their name is mentioned anywhere online. This can be a valuable tool to gauge how often and where your site is mentioned. In addition, you can set Google Alerts so you can track when your competition’s site is mentioned as well.
Internet Marketing Courses
There are a variety of free Internet marketing courses floating around the Internet. Just sign up for them and they will pop into your email. Be aware, though, that virtually all of these free courses are coming from Internet marketers who want to sell you something down the road. Still, many of these courses contain valuable information for the beginning Internet marketer so it may be worth it to take a look.
Free Software
If you don’t already have a word processing program, you are probably going to need one for your Internet marketing business. Instead of running out and spending money, look for the free versions online. Some of these are actually quite good and if you don’t like one you can always try another. Also, look for free trial periods of many software applications. Being able to try before you buy could save you a lot of headaches down the road and some money too.
Affiliate marketing is the perfect business to start when you want to own your own business but you don’t have any funds for start-up capital. Before the Internet, there was no such thing as starting a business with absolutely no up-front money or at least a hefty loan but those days are over and anyone can make money with affiliate marketing.
Participate for Free
There are thousands of affiliate programs, free to join, that pay handsome commissions to those who market their products. Affiliates must apply to each individual program and wait for approval, which usually comes within a couple of days. The affiliate program provides banners, ads, links, graphics, text, and other tools to help the affiliate succeed. While most affiliate programs operate in much the same way, each affiliate program sets their own rate of commission along with the terms and conditions of the program.
Get Creative
While it’s true that some affiliate marketers pay for advertising, it is not absolutely necessary to do so. At least not in the beginning, although you may decide to do so at some point. The truth is, when you get started with affiliate marketing, there is so much to do to keep you busy and ways to make money without spending anything that you should spend some time learning the business before you incur any expenses. That way, you can make sure that affiliate marketing is really for you without having had to spend any money.
No Inventory
You can sell almost any product through affiliate marketing and never have to worry about having to buy, store, or ship inventory. In fact, even people who wouldn’t dream of being a salesperson in the brick and mortar world promote products through affiliate marketing because it isn’t like you’re pestering anyone to buy your products. Because each product you promote has its own link to track your sales, you can literally make money while you are sleeping and never have to touch a product!
Have a Computer?
If you have a computer and access to the Internet, you already have all the tools you need to become an affiliate marketer. Since affiliate marketing is vastly different from sales in the brick and mortar world, you can be successful even if you have no prior sales experience. You will need Internet savvy and a willingness to learn but all the tools an affiliate marketer needs is literally at your fingertips via the Internet. While you are likely to come across many products for sale that are targeted to affiliates, it is not necessary to make any purchases whatsoever to get started as an affiliate marketer.
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