Make Your Internet Marketing Site Sing with Videos

Videos are on thousands of websites across the Internet. There are funny videos, how-to videos, advertising videos, and many other types of videos. Videos can make your website and your products come alive so you may want to seriously consider using them in your marketing efforts.

How To Videos

Numerous sites use how to videos to demonstrate their products or how to do something in their niche. Craft sites, cooking sites, instructional sites, the list is endless for the kinds of sites that use video. Short how to videos are a hit with customers because they instantly believe that they, too, can perform the action seen on the video. How to videos answer questions your customers may not have realized they had. Demonstrating how your product works is a powerful Internet marketing strategy to use to draw in customers.

Show Your Product in Motion

Even if you don’t need to demonstrate how to use your product, showing it being used brings it to life and makes it more exciting. Consumers have responded to television commercials for decades now because they are moved by seeing products being enjoyed by people just like them. Videos are powerful advertising media and have become popular Internet marketing strategies.

Video Testimonials

Video testimonials have become a popular Internet marketing tool that savvy Internet marketers use to show potential customers how satisfied their present customers are. Many people actually like to give video testimonials because they are usually allowed to have a link to their own website attached to the video so their testimonial also provides free advertising for them. Customers see real people enjoying your product instead of “Bob from Ohio” that we’ve seen in countless direct mail catalogues over the years. Nobody ever knew who Bob from Ohio was but when customers see a user from www.theirsite.com enjoying your product, it lends real credibility to the testimonial.

As you conduct your Internet marketing research, take a look at some of the videos on the websites you visit and notice how they move you. Are you entertained, bored, or did you just learn something? Experiment with video strategies on your websites and notice any traffic patterns that may change as a result. You might also make a place for visitors to comment on your videos as any feedback you can get from site visitors could be very useful to your Internet marketing campaigns.