Before the boom of the internet world, the traditional publishers are the kings of the publishing world but now, there the Cafepress, Lulu, Createspace and others that will help you to publish your book online. The main characteristic of the boom of Self Publishing industry like Lulu is because of the traditional publisher’s absence in the circulation. Some of the traditional publishers will answer you, that they don’t have enough budget to print your book, even if they had because of just a simple answer “manuscript rejection”. Compare to the self publishing that you are the editor of your own book.
There are different online publishers including the three companies mentioned earlier to produce your book as well as print them and ship them then distribute it, after that, they make profit from your writing. Self-publishers are not that the type of publishers that will actually paid the writings but the author himself will pay for the printing. Today, the successful self-publishers control the benefits of the services of print-on-demand. Self-publishing outlets such as Cafepress, Lulu, Createspace and others then will print-on-demand the more books that the customers will need and they will ship it as well as get the payments from the customers who order the books.
And as an author, you have anything to worry but waiting to collect your profits from the publishing outlets, and also you are the one to decide how much per book will out in the market. And as an additional input, Cafepress, Lulu, Createspace self-publishing services can accept from uploaded digital contents like Microsoft Word documents, PDFs, text files or even Rich Text Format files. The format, size and design of the publication will come from the desire of the book author. But the difference of online self publishing outlets to a typical self publishing in your neighborhood, the first one, they won’t charge upon submission until there’s an order coming in.
That’s the time they will charge for the service charge for the base price of the printing on demand but you have the control of the final price that they will be charging to the buyer before shipping. While the second type of self publishing in your neighborhood, will charge you upon submission to print them immediately. Another thing, the neighborhood self publishing will not helping you to the marketing of your own book, the author will be the marketer. They are the same in the matter of the control how much will each book will charge to the buyers.
There are additional charges that an online self publishing service for an additional services they will offer such as your cover design, they review and proofread your manuscript, as well as indexing, promoting and marketing your book. They will also offer you to manage your book to register to have an ISBN (International Standard Book Number).
As an end for this article, the main characteristic of Self Publishing is to win the competition against the traditional publishers. They will be available anywhere as long as you have the computer, an internet connection and valid email address to upload your manuscript. You don’t need to walk or take a drive to the publishing office just to submit your manuscript. No need to go out. Just sit back and relax in sending your manuscript.
Yes, it would be your first time to do self-publishing but that is not an excuse for you to commit mistakes. Committing mistakes with your self-published book can project that it is made in an unprofessional way and can be hindrance to your success. Here are some mistakes which you can easily avoid:
• Poor writing
Whenever we write, it is natural for us to miss a punctuation, spelling and make other typographical mistakes. But to allow these mistakes to appear on our book, will make us appear very unprofessional. Just imagine readers reading the blurb page and finding mistakes from it which can be avoided if you only have gotten somebody review it for you before printing and distribution.
Another thing that you would have to consider is the flow of organization and thought. If your book is disorganized then it can be difficult from some to read and understand. You would have to make sure that you have a good and detailed outline to help you with the writing. If you are having difficulties writing and think that you need somebody to help you out, then you can get a co-writer or an editor to check your work.
If you are writing a story or novel, remember that continuity is important. There are some writers that would miss that out, for example if they have hazel eyes, then make sure that their eyes stay the same colour throughout the story unless it is significant for the story to change it. Avoid giving incorrect information and details. Also avoid putting wrong captions in pictures and graphs, if ever you will use some.
• Inadequate book editing, formatting, and layout
You would have to invest on the formatting of the book. Book sales can be affected by a bad cover or bad title. You may need to get a book designer to do your book layout and your cover. Booksellers recognize that jackets and covers are very important in clinching sales. So do not sacrifice in getting a professional to do the cover design.
Aside from the cover, another thing that could affect book sales would be the format of its contents. There are different formats, you can check books from your shelf or you can go to the library to look at some. Things that you need to take note of would be the page distribution among the title pages, copyright pages, dedication pages and the start of the first chapter.
• Lack of promotion, marketing and distribution plan
Okay, you have already produced a good book. It is already clean from mistakes, wrong spelling and typographical errors. You would have to come up with a good marketing plan. It is important not to miss this out. Some self-published authors have overlooked this thinking that having a good book on their hands would be good enough. But how will a book sell if readers do not even know it even exist?
You would have to make sure that you have a well-planned advertising, marketing and launching plan. If you think you cannot pull it off, then do not hesitate to get an experienced person to help you out.
Aside from marketing, some self-published authors also tend to make mistakes in distribution. Make sure that your target audience get to have a chance to buy your book. Some authors would also overlook online distribution. There are cost-efficient online distribution channels where you can have your book available. Internet is becoming a convenient place for people to buy stuff that they want and need.
Another thing that self-publishing authors should not forget is getting ISBN numbers. Actually, this is an easy thing to do. There are websites that could give you instructions on how to buy ISBNs from RR Bowker, this is the U.S. ISBN agency.
Self-publishing is a balance between everything. To be successful with the book, you do not have to just only write an excellent book but make opportunities for readers to be able to get acquainted and buy it.
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